NODWIN Gaming and Runestone Announce Strategic Sponsorship for MLBB Championship Tour (MCT) AMER

Summary

NODWIN Gaming and Runestone have launched a strategic partnership for the Mobile Legends: Bang Bang Championship Tour (MCT) AMER, targeting the rapidly growing mobile esports market in the Americas. The collaboration integrates Runestone's scalable data infrastructure and branding directly into the tournament to enhance live broadcasts, provide real-time analytics, and support long-term ecosystem growth.

NODWIN Gaming, a leader in the esports and gaming ecosystem, and Runestone, a premier global esports data infrastructure provider, have officially entered into a strategic partnership for the Mobile Legends: Bang Bang (MLBB) Championship Tour (MCT) AMER.
This partnership arrives as mobile esports officially dominates the global competitive landscape, now accounting for over half of all esports viewership worldwide. The Americas have become a critical growth frontier, with the U.S. mobile gaming market estimated at $44.2 billion in 2026 and the Latin American region recording the fastest growth in mobile gaming players globally. Within this ecosystem, Mobile Legends: Bang Bang (MLBB) has cemented its status as a top-tier title, reaching a historic peak of 51 million monthly active players and setting a world record with 5.68 million peak concurrent viewers during the M7 World Championship in January 2026.
As a core sponsor, Runestone is embedded into the MCT AMER 2026 visual identity, featuring direct brand integration within the map and across broadcast assets. This high-impact visibility places Runestone at the heart of the action as 160 professional players compete for regional dominance and a spot at the Mid Season Cup. Since its April 16 kickoff, the tournament has generated over 1.3 million hours viewed and with a peak of over 62,000 concurrent viewers

“Our partnership with Runestone is built around a shared focus on long-term ecosystem development, operational reliability, and scalable data infrastructure for esports. As competitive gaming continues to professionalise globally, strong integrity and real-time data capabilities become increasingly important for tournament operators, partners, and fan engagement. We see Runestone as a strong long-term partner in helping us build and support these ecosystems across multiple titles and regions.” said Teemu Koski, Chief Business Officer, NODWIN Gaming MENA & Global Head of Data Monetization

Michael Schwartz, Head of Partnerships at Runestone added: "Extending our work with NODWIN into MLBB across the Americas is a natural next step in a relationship built on our shared ambition to deliver best-in-class esports experiences. As mobile esports continues to grow in this region, the infrastructure underneath it needs to keep pace: real-time data, broadcast-integrated fan experiences, and the operational reliability that players, teams, and fans can trust."

About NODWIN Gaming
NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, holds a significant position in the global gaming and esports industry in emerging markets. Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as Taiwan, South Asia, Singapore, the Middle East, Central Asia. The company’s business centres around building and monetising global youth access through pop culture, gaming, esports, live events and content through IPs such as Leagues, Tournaments, Reality shows. It engages with Artists, Content creators, professional esports athletes, teams. Notable investors include Founders investment vehicle Good Game Investments, Nazara Technologies (BSE: NAZARA), KRAFTON Inc, Sony Group Corporation and JetSynthesys.A key focus for NODWIN Gaming is the expertise in the global south and the timeshare of mindshare of the global youth on mobiles. NODWIN has established a dominant position worldwide in this space. By catering to the youth demographic, NODWIN is expanding its Total Addressable Market (TAM) by becoming increasingly relevant in the rapidly evolving digital entertainment landscape. Their diverse range of intellectual properties that engages the youth spans esports, gaming, pop culture, music, and comedy. This strategic expansion and cultivation of new intellectual properties are crucial to NODWIN’s aim of maintaining a significant role in the global youth media, gaming and esports Arenas.

About Runestone
Runestone is a data and engagement infrastructure that transforms live esports into interactive, data-driven experiences. Using real-time in-game information sourced directly from tournament organizers and publishers, Runestone delivers fast, accurate overlays and analytics that elevate broadcasts, deepen fan engagement, and unlock meaningful operational insights. Committed to transparency and competitive integrity, Runestone also monitors matches for suspicious activity to protect fair play and strengthen trust across the esports ecosystem.

Let's talk

Ready to light up esports data? Let's talk goals, timelines, and next steps.

See how Runestone fits into your stack: real-time esports data, live engagement tools, or a full infrastructure layer.